Seyhmus Baloglu: 1 book
Managing and Marketing Tourist Destinations
Strategies to Gain a Competitive Edge
Language: English
Release Date: November 1, 2010
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu...
