Managing and Marketing Tourist Destinations

Strategies to Gain a Competitive Edge

Business & Finance, Marketing & Sales, International, Industries & Professions, Hospitality, Tourism & Travel, Economics, International Economics
Cover of the book Managing and Marketing Tourist Destinations by Metin Kozak, Seyhmus Baloglu, Taylor and Francis
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Author: Metin Kozak, Seyhmus Baloglu ISBN: 9781136904745
Publisher: Taylor and Francis Publication: November 1, 2010
Imprint: Routledge Language: English
Author: Metin Kozak, Seyhmus Baloglu
ISBN: 9781136904745
Publisher: Taylor and Francis
Publication: November 1, 2010
Imprint: Routledge
Language: English

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation.

This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation.

This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

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