Silvia Knobloch Westerwick: 1 book
Choice and Preference in Media Use
Advances in Selective Exposure Theory and Research
Language: English
Release Date: July 25, 2014
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.
Seminal books on selective...
