Choice and Preference in Media Use

Advances in Selective Exposure Theory and Research

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Choice and Preference in Media Use by Silvia Knobloch-Westerwick, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Silvia Knobloch-Westerwick ISBN: 9781317675136
Publisher: Taylor and Francis Publication: July 25, 2014
Imprint: Routledge Language: English
Author: Silvia Knobloch-Westerwick
ISBN: 9781317675136
Publisher: Taylor and Francis
Publication: July 25, 2014
Imprint: Routledge
Language: English

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.

Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies.

In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.

Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies.

In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

More books from Taylor and Francis

Cover of the book A Political Biography of Sarah Fielding by Silvia Knobloch-Westerwick
Cover of the book New Models of Human Resource Management in China and India by Silvia Knobloch-Westerwick
Cover of the book European Integration and Nordic Alcohol Policies by Silvia Knobloch-Westerwick
Cover of the book The Routledge Companion to Aesthetics by Silvia Knobloch-Westerwick
Cover of the book Historical Dictionary of the British and Irish Civil Wars, 1637-1660 by Silvia Knobloch-Westerwick
Cover of the book Worldwide Destinations by Silvia Knobloch-Westerwick
Cover of the book Intro Sociol Education V 9 by Silvia Knobloch-Westerwick
Cover of the book Cannabis and Cannabinoids by Silvia Knobloch-Westerwick
Cover of the book Rethinking History by Silvia Knobloch-Westerwick
Cover of the book Coming of the Spanish Civil War by Silvia Knobloch-Westerwick
Cover of the book The Archaeology of the Arabian Gulf by Silvia Knobloch-Westerwick
Cover of the book Developing Writing Skills in Spanish by Silvia Knobloch-Westerwick
Cover of the book Mediated Interpersonal Communication by Silvia Knobloch-Westerwick
Cover of the book Culture Of Honor by Silvia Knobloch-Westerwick
Cover of the book The Political Economy of Nation Building by Silvia Knobloch-Westerwick
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy