A critical evaluation of the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration
by
Stefanie Hoffmann
Language: English
Release Date: May 15, 2006
Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, Cardiff University (University), 29 entries in the bibliography, language: English, abstract: Just a few years ago Ryanair was a tiny, impoverished Irish...