How do motivation and leadership affect the corporate culture of multinational firms?

Business & Finance, Management & Leadership, Management
Cover of the book How do motivation and leadership affect the corporate culture of multinational firms? by Stefanie Hoffmann, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stefanie Hoffmann ISBN: 9783638501491
Publisher: GRIN Publishing Publication: May 15, 2006
Imprint: GRIN Publishing Language: English
Author: Stefanie Hoffmann
ISBN: 9783638501491
Publisher: GRIN Publishing
Publication: May 15, 2006
Imprint: GRIN Publishing
Language: English

Essay from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: over 70% - A, Cardiff University, 16 entries in the bibliography, language: English, abstract: Nowadays nearly all companies have to develop their own ideas and personalities. As we are living in a fast moving society the company's corporate identity plays a huge role. This term comprises corporate culture, corporate branding, corporate communication and corporate design. It is essential to make use of all these elements in order to be able to define a company to itself as well as to the outside world, to find out how customers and employees should be treated and how to respond to interactions with the external environment and culture. The external environment is defined as factors which are not under the direct control or influence of the organisation, such as demographic, economic, political or technological factors. (http://www.fiu.edu/-pie/environmentform.htm accessed on 05.11.2005) The corporate identity of a company can be expressed in company's communications, architectural style, by how people address each other and of course by what people wear, for example cabin attendants representing their airline outwardly through the same uniforms. In order to answer the question 'How do motivation and leadership affect the corporate culture of multinational firms?' it is essential to clarify the different terms. Corporate culture, also called organisational culture, deals with the beliefs, attitudes, values, expectations and rules of an organisation. These values are used by all company members and are given from one generation of employees to another. (http://www.quintcareers.com/jobseeker_glossary.html accessed on 05.11.2005) To summarise, these characteristics should help to define and illustrate the nature of the corporate or organisational culture. If newly hired individuals enter a company, especially a multinational one, they bring their own national culture with their own values and beliefs, and in return they must adopt and respect the organisational culture of the company they work for. Of course, companies want their employees to fit in. At Pepsi for example workforce is expected to be cheerful and positive whereas at Ford, it is expected to show self-confidence and assertiveness. (Hodgett and Luthans, 1997)

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: over 70% - A, Cardiff University, 16 entries in the bibliography, language: English, abstract: Nowadays nearly all companies have to develop their own ideas and personalities. As we are living in a fast moving society the company's corporate identity plays a huge role. This term comprises corporate culture, corporate branding, corporate communication and corporate design. It is essential to make use of all these elements in order to be able to define a company to itself as well as to the outside world, to find out how customers and employees should be treated and how to respond to interactions with the external environment and culture. The external environment is defined as factors which are not under the direct control or influence of the organisation, such as demographic, economic, political or technological factors. (http://www.fiu.edu/-pie/environmentform.htm accessed on 05.11.2005) The corporate identity of a company can be expressed in company's communications, architectural style, by how people address each other and of course by what people wear, for example cabin attendants representing their airline outwardly through the same uniforms. In order to answer the question 'How do motivation and leadership affect the corporate culture of multinational firms?' it is essential to clarify the different terms. Corporate culture, also called organisational culture, deals with the beliefs, attitudes, values, expectations and rules of an organisation. These values are used by all company members and are given from one generation of employees to another. (http://www.quintcareers.com/jobseeker_glossary.html accessed on 05.11.2005) To summarise, these characteristics should help to define and illustrate the nature of the corporate or organisational culture. If newly hired individuals enter a company, especially a multinational one, they bring their own national culture with their own values and beliefs, and in return they must adopt and respect the organisational culture of the company they work for. Of course, companies want their employees to fit in. At Pepsi for example workforce is expected to be cheerful and positive whereas at Ford, it is expected to show self-confidence and assertiveness. (Hodgett and Luthans, 1997)

More books from GRIN Publishing

Cover of the book Toni Morrison's Jazz: Historical Fiction in Relation to Nonfictional Accounts of the Harlem Renaissance by Stefanie Hoffmann
Cover of the book A perspective on the Security Council reform by Stefanie Hoffmann
Cover of the book L'aquaculture marine et sa relation avec l'environnement et l'économie by Stefanie Hoffmann
Cover of the book Die Bedeutung von Weiterempfehlungen aus Anbieter- und Kundensicht by Stefanie Hoffmann
Cover of the book Approaches and Theories to standard setting in Accounting by Stefanie Hoffmann
Cover of the book Updating Emma: Clueless by Stefanie Hoffmann
Cover of the book Representations of War in American Culture by Stefanie Hoffmann
Cover of the book Determining the temperature structure of the hot plasma halo around M87 with XMM-Newton by Stefanie Hoffmann
Cover of the book Database of Auto Parts Warehouse Design by Stefanie Hoffmann
Cover of the book Ethics in Human Resource Management by Stefanie Hoffmann
Cover of the book Das anthropologische Frauenbild in Kleists Erzählung 'Das Erdbeben in Chili' by Stefanie Hoffmann
Cover of the book The Portrayal of William Rufus in the 'Vita Anselmi' and Huntingdon's 'Historia Anglorum' by Stefanie Hoffmann
Cover of the book Minimum Wage Legislation in Australia by Stefanie Hoffmann
Cover of the book Wearing Heavy Boots -Trauma in Jonathan Safran Foer's 'Extremely Loud and Incredibly Close' by Stefanie Hoffmann
Cover of the book Applied Research Methods for Business and Management - Job Satisfaction by Stefanie Hoffmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy