Steven Pike: 3 books

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed...

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This...

This book provides students, practitioners, residents, and surgeons with an easily accessible and visual guide to successful methods of repairing more common fractures of dogs and cats. The concept allows clinicians to easily compare a fracture of a patient presented to them to the book and see what...