Destination Marketing

Essentials

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Destination Marketing by Steven Pike, Taylor and Francis
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Author: Steven Pike ISBN: 9781317430919
Publisher: Taylor and Francis Publication: December 14, 2015
Imprint: Routledge Language: English
Author: Steven Pike
ISBN: 9781317430919
Publisher: Taylor and Francis
Publication: December 14, 2015
Imprint: Routledge
Language: English

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new second edition has been revised and updated to include:

  • new slimline 15-chapter structure
  • new chapters on Destination Competitiveness and Technology
  • new and updated case studies throughout, including emerging markets
  • new content on social media marketing in destination marketing organisations and sustainable destination marketing
  • additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.

It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new second edition has been revised and updated to include:

It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

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