Sut Jhally: 2 books
The Codes of Advertising
Fetishism and the Political Economy of Meaning in the Consumer Society
Language: English
Release Date: May 22, 2014
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that...
Social Communication in Advertising
Consumption in the Mediated Marketplace
Language: English
Release Date: June 14, 2018
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several...