Social Communication in Advertising

Consumption in the Mediated Marketplace

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Social Communication in Advertising by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith, Taylor and Francis
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Author: William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith ISBN: 9781351602907
Publisher: Taylor and Francis Publication: June 14, 2018
Imprint: Routledge Language: English
Author: William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
ISBN: 9781351602907
Publisher: Taylor and Francis
Publication: June 14, 2018
Imprint: Routledge
Language: English

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

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