Thomas Fotiadis: 2 books
Marketing and Supply Chain Management
A Systemic Approach
Language: English
Release Date: September 13, 2017
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize...
Strategic Marketing for High Technology Products
An Integrated Approach
Language: English
Release Date: May 8, 2018
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional...