Marketing and Supply Chain Management

A Systemic Approach

Business & Finance, Management & Leadership, Production & Operations Management, Economics, Sustainable Development, Marketing & Sales
Cover of the book Marketing and Supply Chain Management by Dimitris Folinas, Thomas Fotiadis, Taylor and Francis
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Author: Dimitris Folinas, Thomas Fotiadis ISBN: 9781317296256
Publisher: Taylor and Francis Publication: September 13, 2017
Imprint: Routledge Language: English
Author: Dimitris Folinas, Thomas Fotiadis
ISBN: 9781317296256
Publisher: Taylor and Francis
Publication: September 13, 2017
Imprint: Routledge
Language: English

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.

Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.

Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

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