Ulrike Gretzel: 1 book
Persuasive Recommender Systems
Conceptual Background and Implications
Language: English
Release Date: August 17, 2012
Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding...
