Persuasive Recommender Systems

Conceptual Background and Implications

Nonfiction, Computers, Advanced Computing, Artificial Intelligence, Database Management, General Computing
Cover of the book Persuasive Recommender Systems by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo, Springer New York
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo ISBN: 9781461447023
Publisher: Springer New York Publication: August 17, 2012
Imprint: Springer Language: English
Author: Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
ISBN: 9781461447023
Publisher: Springer New York
Publication: August 17, 2012
Imprint: Springer
Language: English

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

More books from Springer New York

Cover of the book Computational Biomechanics for Medicine by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Symmetry by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Mindful Parenting by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Gestational Trophoblastic Disease by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Google It by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Geolocation Techniques by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Time Machines by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Seamless and Secure Communications over Heterogeneous Wireless Networks by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book The Sun and How to Observe It by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Advances in Biology and Therapy of Multiple Myeloma by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Perinatal Programming of Neurodevelopment by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book The Craft of Scientific Writing by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Tales of Gotham, Historical Archaeology, Ethnohistory and Microhistory of New York City by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Connected Media in the Future Internet Era by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Environment and Breast Cancer by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy