How Advertising's Big Ideas Are Born
by
W. Glenn Griffin, Deborah Morrison
Language: English
Release Date: August 5, 2010
Finally, answers to the question: How are big ideas born?
Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.
Take an intimate...