The Creative Process Illustrated

How Advertising's Big Ideas Are Born

Nonfiction, Art & Architecture, Graphic Art & Design
Cover of the book The Creative Process Illustrated by W. Glenn Griffin, Deborah Morrison, Adams Media
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Author: W. Glenn Griffin, Deborah Morrison ISBN: 9781440311024
Publisher: Adams Media Publication: August 5, 2010
Imprint: HOW Books Language: English
Author: W. Glenn Griffin, Deborah Morrison
ISBN: 9781440311024
Publisher: Adams Media
Publication: August 5, 2010
Imprint: HOW Books
Language: English

Finally, answers to the question: How are big ideas born?

Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.

Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.

You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny.

The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:

  • Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.
  • Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.
  • Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Finally, answers to the question: How are big ideas born?

Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.

Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.

You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny.

The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:

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