Bocconi University Press imprint: 10 books

This volume discusses the promises and the challenges behind the use of gamification in public governance, both at the national and supranational levels. The first section reviews the landscape of gamification—taking a brief look at its history, providing definitions and examples of its application...

Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge...

What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on...

The book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies' characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and...

The main idea of this book is that the root cause of the financial crisis is the ambition to handle risk as a well-defined commodity that can be traded in the market. The book provides an interpretation of the crisis going beyond simple reconstructions. Finance cannot be rescued by simply referring...

The book tries to map the key innovation initiatives and emerging competitive advantages for banks, drawing examples from real cases of banks and fintech/digital challengers, and from the international consulting experience of the author. A methodological approach is taken to discuss the hypothetical...

This book is an editorial project on the meanings of Fashion System today in a future perspective. Its purpose is standing out among the publications on the subject because of its easy approach to this very interesting and fully investigated world. It will be particularly interesting for students...

The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence...

Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defined so precisely, but their activity can be observed and tested just like their atomic counterpartsThe generational nuclei...

This book clearly shows which industries are the most impacted by blockchain technologies and provides several decision support tools for business executives. Managers in the most affected industries should no longer postpone the launch of blockchain-inspired initiatives, whether those initiatives...