Peter Lang Inc International Academic Publishers imprint: 795 books
alieNATION
The Divide & Conquer Election of 2012
Language: English
Release Date: December 30, 2014
alieNATION presents research conducted by a national election team and leading scholars in political communication that explores a range of important topics and variables affecting voter attitudes and behavior in the 2012 U.S. presidential election.
In exploring the messages, issues, and voters of...
Measuring the Impact of Social Media on Business Profit & Success
A Fortune 500 Perspective
Language: English
Release Date: February 18, 2016
An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue?...
Teaching College Students How to Solve Real-Life Moral Dilemmas
An Ethical Compass for Quarterlifers
Language: English
Release Date: March 10, 2016
Teaching College Students How to Solve Real-Life Moral Dilemmas will speak to the sometimes confounding, real-life, moral challenges that quarterlife students actually face each and every day of their lives. It will spell out an original, all-inclusive approach to thinking about, and applying, ethical...
The Business of Counterterrorism
Public-Private Partnerships in Homeland Security
Language: English
Release Date: November 30, 2014
The Business of Counterterrorism focuses on the opportunities and challenges that public-private partnerships (PPPs) face in the post-9/11 world. Although these partnerships are a major topic of discussion and study among businesses and government agencies involved in homeland security efforts, they...
Employed for Life
21st-Century Career Trends
Language: English
Release Date: December 30, 2013
Employed for Life: 21st-Century Career Trends is the first book to explore career development from the viewpoints of firm managers, HR professionals, recruiters, job seekers, and employees. It examines such topics as new developments in recruiting and career development; the ways social, cultural,...
by
Language: English
Release Date: July 28, 2017
Language: English
Release Date: July 28, 2017
The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking...
by
Language: English
Release Date: December 9, 2014
Language: English
Release Date: December 9, 2014
This book presents research exploring the potential for postfoundational theories to revitalize discussions in early childhood education. In the past two decades, postfoundation theories (e.g., postmodern, poststructural, feminist, postcolonial, etc.) have revolutionized the field of early childhood...
by Jonathan Hardy
Language: English
Release Date: July 20, 2015
Language: English
Release Date: July 20, 2015
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in...
Journalism and PR
Unpacking Spin, Stereotypes, and Media Myths
Language: English
Release Date: October 16, 2014
The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50–80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage...
Gender at Work
A Social Psychological Perspective
Language: English
Release Date: February 18, 2016
While many women receive equal education, such equality is nowhere in sight when it comes to women’s and men’s career success: men still earn significantly more than women and are more likely to be promoted. In this book, the authors offer a state of the art review of applied social-psychological...
by Paula M. Poindexter
Language: English
Release Date: August 16, 2016
Language: English
Release Date: August 16, 2016
The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and...
The Ecological Heart of Teaching
Radical Tales of Refuge and Renewal for Classrooms and Communities
Language: English
Release Date: July 28, 2016
The Ecological Heart of Teaching is a collection of writings by teachers about their life in classrooms. Reflecting over three years of collective work, it illustrates how teachers, parents, and students can avoid some of the distractions and panic endemic to many schools, allowing them to focus thoughtfully...
Volunteering and Communication
Studies from Multiple Contexts
Language: English
Release Date: August 1, 2012
This book won the 2014 Applied Communication Division Award for Outstanding Edited Book
There is a growing interest in studying nonprofit organizations and volunteers as an alternative to studying employees in for-profit businesses and government agencies. This is driven in part by the recognition...
A Global History of Child Death
Mortality, Burial, and Parental Attitudes
Language: English
Release Date: June 26, 2015
Drawing from primary research studies in archaeology, historical analysis, literature, and art this interdisciplinary look at the history of child funerary practices and other vehicles of parental mourning is the only book of its kind. The purpose of this work is to investigate the ways in which funerary...