Anmol Publications Pvt Ltd : 171 books

The production and supply of good quality seed of high-yielding varieties is one of the most important requirements of modern agriculture and a challenge to seed technologists. Seeds play an important role in disseminating pathogenic organisms to areas from which, hitherto, they have been absent and...

Whereas basic researchers test theories about mind and behaviour, applied psychologists are motivated by a desire to solve practical human problems. Four particularly active areas of application are health, education, business, and law. Today, many psychologists work in the emerging area of health...

Political philosophy has all of these in its nature, but confines itself mostly to that part of life which is political, or directly connected with politics. It seeks laws of political behaviour and government. It presents man with alternative visions of the good life in the good community. It may...

With the declining friction of distance, the real cost of transportation has also declined. A given price differential might be too small initially to support trade when transportation costs are high. Transport also contributes to economic development through job creation and its derived economic...

The tourism and hospitality industry in most destinations is dominated by small and medium-sized enterprises (SMEs), including small hotels, guesthouses, cafes and restaurants. While a destination may be seen by potential customers as a coordinated set of "places to say and things to do,"...

Service is about people, how they relate to one another, fulfill each other’s needs, and ultimately care for each other. Customer service is directly related to tourism because the travel industry is based on money, and without customers, there is no income. Throughout the tourism industry, good...

Throughout human history, until the 20 Century, the opportunities and luxuries afforded by tourism were severely limited, or almost non-existent. However, as technology improved modes of transportation, and the information explosion took a firm rooting in the world social ethos, tourism gained steady...

Restaurant marketing, human resources, operations and training are inextricably connected. It has been said that great restaurant marketing will kill a bad operation faster. That’s simply because if you drive customers to visit your restaurant, and then they have a bad experience, they will feel...

Tourism products and services have been made available through intermediaries, although tourism providers (hotels, airlines, etc.) can sell their services directly. This has put pressure on intermediaries from both online and traditional shops. It has been suggested there is a strong correlation between...

Panchayat Raj is deeply steeped in the tradition and culture of rural India. Rural development is the main pillar of state development. It provides for a system of self-governance at the village level, however, it did not have a constitutional status till 1992. It is a political system mainly in India....

Quantitative techniques help a manager improve the overall quality of decision making. These techniques are most commonly used in the rational/logical decision model, but they can apply in any of the other models as well. Among the most common techniques are decision trees, payback analysis, and simulations....

Authority will be willingly delegated and people will be empowered to make decisions without automatic referral to higher authority. The best leaders have a habit of wanting to work for the best organisations. Why? Because they want to grow and therefore seek out opportunities that encourage them...

Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect...

This book is intended for the college level students. This is the most updated book on concepts of Zoology. It emphasize on different new topics recently on discuss. Further this book discuss intricately with illustrations and graphics. The most important feature of this book is the scientific approach...