Pearson Education: 6301 books

Cover of Applied Insurance Analytics

Applied Insurance Analytics

A Framework for Driving More Value from Data Assets, Technologies, and Tools

by Patricia L Saporito
Language: English
Release Date: June 16, 2014

Insurers: use analytics to drive far more value from your most important asset -- data! Today, many insurers radically underutilize their data, leaving them vulnerable to traditional and non-traditional competitors alike. Now, drawing on 25 years of industry experience, Patricia Saporito shows how...
Cover of Brilliant Social Media

Brilliant Social Media

How to start, refine and improve your social business media strategy

by Adam Gray
Language: English
Release Date: October 11, 2013

FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED.   Social media is easy when you know how – this practical guide shows you how to get started, then refine and improve your strategy...
Cover of Do What You Want

Do What You Want

The Book That Shows You How to Create A Career You'll Love

by Nicholas Bate
Language: English
Release Date: August 21, 2012

This book explains the seven steps that can help you manage, control and maintain a career that will help fulfil your goals and ambitions.   Whether you are unemployed and planning your next move, a graduate planning your future or an employee planning your escape, this smart book is...
Cover of The Energy Equation

The Energy Equation

How to be a top performer without burning yourself out

by Daniel Browne
Language: English
Release Date: February 14, 2013

Energy is the fuel that drives you.   The Energy Equation explains how we all have the potential to get 15-19 hours of fully-energised waking hours from our day, and shows us just how to achieve it.   It determines the speed at which you get things done, the results you...
Cover of Influence

Influence

What it really means and how to make it work for you

by Jenny Nabben
Language: English
Release Date: December 13, 2013

The honest truth about influence: what it is, how it works and how you can do it better. ** ** Your ability to influence can spell the difference between success and failure in business: with it you can get things done, spark change and transform results as you gently persuade, convince...
Cover of Breakout Strategies for Emerging Markets

Breakout Strategies for Emerging Markets

Business and Marketing Tactics for Achieving Growth

by Jagdish N. Sheth, Mona Sinha, Reshma Shah
Language: English
Release Date: June 27, 2016

Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage...
Cover of Brilliant PR

Brilliant PR

Create a PR sensation, whatever your budget, whatever your business

by Cathy Bussey
Language: English
Release Date: July 9, 2012

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.   Coveringevery aspect...
Cover of Cutting Edge Marketing Analytics

Cutting Edge Marketing Analytics

Real World Cases and Data Sets for Hands On Learning

by Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Language: English
Release Date: June 10, 2014

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice...
Cover of Operations and Process Management

Operations and Process Management

Principles and Practice for Strategic Impact

by Prof Nigel Slack, Dr Alistair Brandon-Jones
Language: English
Release Date: February 13, 2018

Written by best-selling authors in their field, the fifth edition of Operations and Process Management inspires a critical and applied mastery of the core principles and process which are fundamental to successfully managing business operations.   Approaching the subject from a managerial...
Cover of Brilliant Passing Verbal Reasoning Tests

Brilliant Passing Verbal Reasoning Tests

Everything you need to know to practice and pass verbal reasoning tests

by Rob Williams
Language: English
Release Date: January 8, 2015

Prepare. Practice. Perform. Succeed! Are you chasing a job that you really want, but need to take a verbal reasoning test to get it? With the help of this book, you’ll sharpen your skills and quickly become confident in your ability to pass. Written by a psychologist with years...
Cover of Sustainability in Supply Chain Management Casebook
by Chuck Munson
Language: English
Release Date: July 18, 2013

This reference is a comprehensive collection of original case studies on building sustainability into the supply chain. An ideal resource for graduate-level and executive courses in sustainability, operations management, and supply chain/logistics, The Sustainability in Supply Chain Management Casebook...
Cover of And Dignity for All

And Dignity for All

Unlocking Greatness with Values-Based Leadership

by James Despain, Jane Bodman Converse, Ken Blanchard
Language: English
Release Date: February 4, 2003

And Dignity for All is about leading with values, leading by example, and - in so doing - unleashing the astonishing commitment and innovation that are buried within your organization right now. Discover how Jim Despain and his colleagues used values-based management to transform Caterpillar's Track-Type...
Cover of Leader, Know Thyself
by Stedman Graham, Ken Blanchard
Language: English
Release Date: July 10, 2012

Leadership begins with self-knowledge. Leader, Know Thyself will help you understand who you are and who you can be–so you can bring all your power to bear in leading people through even the toughest challenges. Legendary business leaders and consultants Stedman Graham and Ken Blanchard explain...
Cover of Learn How to Lead and Succeed (Collection)
by Ken Blanchard, Colleen Barrett
Language: English
Release Date: August 22, 2013

<>Once, there was a remarkable person who led with love. Her company succeeded where its competitors struggled. Its customers were loyal, its employees loved to work there, and it was profitable year after year, for decades. This loving leader began her career as an executive secretary, yet...
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