Brilliant PR

Create a PR sensation, whatever your budget, whatever your business

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Brilliant PR by Cathy Bussey, Pearson Education Limited
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Author: Cathy Bussey ISBN: 9780273746591
Publisher: Pearson Education Limited Publication: July 9, 2012
Imprint: Pearson Business Language: English
Author: Cathy Bussey
ISBN: 9780273746591
Publisher: Pearson Education Limited
Publication: July 9, 2012
Imprint: Pearson Business
Language: English

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.

 

Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact.

** Brilliant Outcomes :**

  • Learn how to present yourself or your business to the public
  • Understand the elements of a PR campaign and how to pitch to the media
  • Find out how to manage a crisis
  • Discover the power of social networking and how to get noticed online
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.

 

Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact.

** Brilliant Outcomes :**

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