Sage Publications: 7022 books
by Professor Helen Simons
Language: English
Release Date: March 18, 2009
Language: English
Release Date: March 18, 2009
Case Study Research in Practice explores the theory and practice of case study research. Helen Simons draws on her extensive experience of teaching and conducting case study to provide a comprehensive and practical account of how to design, conduct and communicate case study research. It addresses...
Doing Research with Children
A Practical Guide
Language: English
Release Date: November 16, 2012
This Third Edition of Doing Research with Children is practical introduction to the process of designing, doing and writing up research with children and young people. At the centre is a commitment to engaging with children and young people as active research participants rather than as passive subjects....
Research Basics
Design to Data Analysis in Six Steps
Language: English
Release Date: September 19, 2016
Research Basics: Design to Data Analysis in Six Steps offers a fresh and creative approach to the research process based on author James V. Spickard’s decades of teaching experience. Using an intuitive six-step model, readers learn how to craft a research question and then identify a logical process...
Researching the Public Opinion Environment
Theories and Methods
Language: English
Release Date: May 11, 2000
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses...
by Martyn Hammersley
Language: English
Release Date: December 14, 2010
Language: English
Release Date: December 14, 2010
The literature on social science methods and the issues surrounding them has grown massively and continues to increase. Yet many social scientists are ambivalent about methodology. For some, it plays a central, perhaps even an all-encompassing, role; while, for others, it is desirable only in small...
Corrupt Research
The Case for Reconceptualizing Empirical Management and Social Science
Language: English
Release Date: July 1, 2015
Addressing the immensely important topic of research credibility, Raymond Hubbard’s groundbreaking Corrupt Research proposes that we must treat such information with a healthy dose of skepticism. This book argues that the dominant model of knowledge procurement subscribed to in these areas—the...
Social Media for Journalists
Principles and Practice
Language: English
Release Date: May 22, 2013
"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News
The essential...
Online Journalism
The Essential Guide
Language: English
Release Date: December 10, 2013
"An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting."
- Paul Lewis, The Guardian
"As...
Strategic Brand Management for B2B Markets
A Road Map for Organizational Transformation
Language: English
Release Date: November 10, 2010
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.
With extensive discussions on the three...
Rise Like a Phoenix
Scripting Corporate Turnarounds
Language: English
Release Date: January 23, 2017
When ailing companies are on the brink of collapse, the biggest question that owners have is whether a turnaround effort is worth shedding blood, sweat or tears over. Employees and the labour union believe that a turnaround is always possible; all that is required is a change in management. Shareholders...
Corporate Communications
A 21st Century Primer
Language: English
Release Date: November 8, 2004
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn...
Introducing Public Relations
Theory and Practice
Language: English
Release Date: February 3, 2011
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the...
by Tim Holmes, Liz Nice
Language: English
Release Date: November 10, 2011
Language: English
Release Date: November 10, 2011
"For those of us who long ago experienced the magazine love-bite and have been battling the prejudice and scant attention shown this beautiful medium ever since, here at last is the book to set the record straight."
- Nicholas Brett, Deputy Managing Director, BBC Magazines**
"At...
Journalism in Britain
A Historical Introduction
Language: English
Release Date: December 14, 2010
"What might have been a forbidding chronological slog is thoroughly enlivened by Conboy's thematic approach, shot through with passion and rigour in equal measure. This is a book written with a commitment to the importance of history for the present; it will undeniably cultivate the same commitment...