Corporate Communications

A 21st Century Primer

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Corporate Communications by Joseph Fernandez, SAGE Publications
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Author: Joseph Fernandez ISBN: 9789352800292
Publisher: SAGE Publications Publication: November 8, 2004
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Joseph Fernandez
ISBN: 9789352800292
Publisher: SAGE Publications
Publication: November 8, 2004
Imprint: Sage Publications Pvt. Ltd
Language: English

This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations.

Among the topics discussed are:

- The evolution and nature of the new era and its unique communication needs.
- The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments.
- The advantages of the complementary use of traditional and new media in reaching the entire targeted audience.
- The importance of subscribing to healthy corporate citizenship practices for both businesses and non-profit outfits.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations.

Among the topics discussed are:

- The evolution and nature of the new era and its unique communication needs.
- The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments.
- The advantages of the complementary use of traditional and new media in reaching the entire targeted audience.
- The importance of subscribing to healthy corporate citizenship practices for both businesses and non-profit outfits.

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