Wiley: 21791 books
The Social Media MBA
Your Competitive Edge in Social Media Strategy Development and Delivery
Language: English
Release Date: December 19, 2011
It's a fact that companies so far have only scratched the surface of what can be achieved with social media.
Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further...
The Irresistible Offer
How to Sell Your Product or Service in 3 Seconds or Less
Language: English
Release Date: December 22, 2010
Your customers are going to give you three seconds to make the sale.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing...
The Brutal Truth About Asian Branding
And How to Break the Vicious Cycle
Language: English
Release Date: February 16, 2011
This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how"...
Winning with Customers
A Playbook for B2B
Language: English
Release Date: August 13, 2010
Do Your Customers Make More Money Doing Business With You?
Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.
Companies are blind to opportunities for profitable customer relationships without...
There's a Customer Born Every Minute
P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!
Language: English
Release Date: December 23, 2010
Praise for THERE'S A CUSTOMER BORN EVERY MINUTE
"Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God...
Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
Language: English
Release Date: August 5, 2010
The Grateful Dead-rock legends, marketing pioneers
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live...
The Brand Who Cried Wolf
Deliver on Your Company's Promise and Create Customers for Life
Language: English
Release Date: July 2, 2010
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing,...
Online Marketing
A User's Manual
Language: English
Release Date: May 9, 2011
This is Your Complete Manual of Digital Marketing Magic.
How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening.
Online Marketing...
The Art of Retail Buying
An Insider's Guide to the Best Practices from the Industry
Language: English
Release Date: December 20, 2011
Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the...
by Lora M. Cecere
Language: English
Release Date: December 8, 2014
Language: English
Release Date: December 8, 2014
How to Conquer the Effective Frontier and Drive Improved Value in Global Operations
Growth has slowed. Volatility has increased and the world is more global. Brands are defined by innovation and services. Supply chain excellence matters more than ever. It makes a difference in corporate performance.
One...
Buyer Personas
How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Language: English
Release Date: February 24, 2015
**Named one of Fortune Magazine’s “5 Best Business Books” in 2015
See your offering through the buyer's eyes for more effective marketing**
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading...
The Investor's Manifesto
Preparing for Prosperity, Armageddon, and Everything in Between
Language: English
Release Date: October 15, 2009
A timeless approach to investing wisely over an investment lifetime
With the current market maelstrom as a background, this timely guide describes just how to plan a lifetime of investing, in good times and bad, discussing stocks and bonds as well as the relationship between risk and return.
Filled...
J.K. Lasser's Your Income Tax 2010
For Preparing Your 2009 Tax Return
Language: English
Release Date: January 19, 2010
America's number one bestselling tax guide offers the best balance of thoroughness, organization, and usability
For over half a century, more than 39 million Americans have turned to J.K. Lasser for easy-to-follow, expert advice and guidance on planning and filing their taxes. Written by a...
by Jeffrey H. Rattiner
Language: English
Release Date: April 27, 2009
Language: English
Release Date: April 27, 2009
The proven CFP Study Guide that delivers just what you need to succeed!
A quick-study guide for candidates preparing to take the CFP Certification Examination, Rattiner's Review for the CFP® Certification Examination distills the bare-bones essentials you need to know to pass this challenging...