Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life by Lawrence  R. Samuel, ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lawrence R. Samuel ISBN: 9781440857232
Publisher: ABC-CLIO Publication: July 14, 2017
Imprint: Praeger Language: English
Author: Lawrence R. Samuel
ISBN: 9781440857232
Publisher: ABC-CLIO
Publication: July 14, 2017
Imprint: Praeger
Language: English

Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life.

• Identifies the 10 core values of the older middle class (cognitively healthy baby boomers age 52–80) that guide their attitudes and behavior and serve as cultural indicators of how they are likely to spend their time and money in the future

• Explains how the unique core values and "passion points" of baby boomers fuel their consumer behavior

• Offers a unique, intelligent, and forward-thinking cultural analysis

• Outlines many ways readers can capitalize on the information presented and act on real business opportunities

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life.

• Identifies the 10 core values of the older middle class (cognitively healthy baby boomers age 52–80) that guide their attitudes and behavior and serve as cultural indicators of how they are likely to spend their time and money in the future

• Explains how the unique core values and "passion points" of baby boomers fuel their consumer behavior

• Offers a unique, intelligent, and forward-thinking cultural analysis

• Outlines many ways readers can capitalize on the information presented and act on real business opportunities

More books from ABC-CLIO

Cover of the book Librarian's Guide to Writing for Professional Publication by Lawrence  R. Samuel
Cover of the book iPads® in the Library: Using Tablet Technology to Enhance Programs for All Ages by Lawrence  R. Samuel
Cover of the book Iraq War: The Essential Reference Guide by Lawrence  R. Samuel
Cover of the book The Psychology of Love [4 volumes] by Lawrence  R. Samuel
Cover of the book Peak Plastic: The Rise or Fall of Our Synthetic World by Lawrence  R. Samuel
Cover of the book Explorers of the American West: Mapping the World through Primary Documents by Lawrence  R. Samuel
Cover of the book How Consumer Culture Controls Our Kids: Cashing in on Conformity by Lawrence  R. Samuel
Cover of the book Guided Inquiry Design® in Action: Elementary School by Lawrence  R. Samuel
Cover of the book Titanic Century: Media, Myth, and the Making of a Cultural Icon by Lawrence  R. Samuel
Cover of the book Evolving Global Information Infrastructure and Information Transfer by Lawrence  R. Samuel
Cover of the book The Business of Transportation [2 volumes] by Lawrence  R. Samuel
Cover of the book American Indians at Risk [2 volumes] by Lawrence  R. Samuel
Cover of the book American Myths, Legends, and Tall Tales: An Encyclopedia of American Folklore [3 volumes] by Lawrence  R. Samuel
Cover of the book Fixing the Food System: Changing How We Produce and Consume Food by Lawrence  R. Samuel
Cover of the book 100 Great War Movies: The Real History Behind the Films by Lawrence  R. Samuel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy