Brand and marketing communication in golf

Business & Finance, Marketing & Sales
Cover of the book Brand and marketing communication in golf by Charlotte Kierdorf, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Charlotte Kierdorf ISBN: 9783656326625
Publisher: GRIN Verlag Publication: November 29, 2012
Imprint: GRIN Verlag Language: English
Author: Charlotte Kierdorf
ISBN: 9783656326625
Publisher: GRIN Verlag
Publication: November 29, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is 'marketing communication'? -What are the objectives of it? -How does 'marketing communication' work? -What is a brand? What is 'brand equity'? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand 'NIKE Golf' 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is 'marketing communication'? -What are the objectives of it? -How does 'marketing communication' work? -What is a brand? What is 'brand equity'? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand 'NIKE Golf' 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE

More books from GRIN Verlag

Cover of the book PlanML. Eine Markupsprache für routenbasierte Navigationspläne by Charlotte Kierdorf
Cover of the book Trennung und Scheidung by Charlotte Kierdorf
Cover of the book Eckart Conzes systemgeschichtlicher Ansatz zur Geschichte der internationalen Politik im Rahmen der modernen Politikgeschichte by Charlotte Kierdorf
Cover of the book Unterrichtsgestaltung mit Cornelia Funkes 'Herr der Diebe' by Charlotte Kierdorf
Cover of the book Das russische Märchen 'Das Schlösschen'. Sach- und Sinnpotential, Methodik, Praxis by Charlotte Kierdorf
Cover of the book Leben und Arbeiten by Charlotte Kierdorf
Cover of the book Surfing & Styles: Zur Bedeutung von Lebensstil für die Gemeinschaft der Wellenreiter by Charlotte Kierdorf
Cover of the book Unterrichtsvorbereitung zur schriftlichen Addition by Charlotte Kierdorf
Cover of the book Die Themenzentrierte Interaktion von Ruth Cohn by Charlotte Kierdorf
Cover of the book Kulturelle Aspekte als Übersetzungsproblem in Untertiteln am Beispiel der Serie 'Friends' by Charlotte Kierdorf
Cover of the book Beruflich qualifizierte Studierende. Heterogene Kapitalakkumulation, Work-Study-Life-Balance und Studienerfolg by Charlotte Kierdorf
Cover of the book Die moralische Ordnung der Gesellschaft nach Durkheim by Charlotte Kierdorf
Cover of the book Profilierung von Verbundgruppen durch Vertriebslinienpolitik (mit Fallstudie) by Charlotte Kierdorf
Cover of the book Auswirkungen von Stressempfinden und Stressbewältigung auf die Körperzusammensetzung von Diabetikern und Nicht-Diabetikern by Charlotte Kierdorf
Cover of the book Die Solowezker Lager zur besonderen Verwendung - Mutter der GULag? by Charlotte Kierdorf
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy