Brand Like A Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous
Business & Finance, Marketing & Sales
| Author: | Steve Jones | ISBN: | 9781608322732 |
| Publisher: | Greenleaf Book Group | Publication: | October 1, 2011 |
| Imprint: | Greenleaf Book Group Press | Language: | English |
| Author: | Steve Jones |
| ISBN: | 9781608322732 |
| Publisher: | Greenleaf Book Group |
| Publication: | October 1, 2011 |
| Imprint: | Greenleaf Book Group Press |
| Language: | English |
Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll .
Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.
Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.
From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.
Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.
Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll .
Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.
Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.
From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.
Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.
