Brand Revitalization

Creating a Plan to Win

Business & Finance, Marketing & Sales
Cover of the book Brand Revitalization by Larry Light, Joan Kiddon, Pearson Education
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Author: Larry Light, Joan Kiddon ISBN: 9780131375161
Publisher: Pearson Education Publication: October 12, 2009
Imprint: FT Press Language: English
Author: Larry Light, Joan Kiddon
ISBN: 9780131375161
Publisher: Pearson Education
Publication: October 12, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats.

 

Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win!

 

How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats.

 

Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win!

 

How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.

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