Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Business & Finance, Marketing & Sales, Research, Human Resources & Personnel Management, Training, Management & Leadership, Planning & Forecasting
Cover of the book Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference by Karen Post, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Karen Post ISBN: 9780071776066
Publisher: McGraw-Hill Education Publication: December 16, 2011
Imprint: McGraw-Hill Education Language: English
Author: Karen Post
ISBN: 9780071776066
Publisher: McGraw-Hill Education
Publication: December 16, 2011
Imprint: McGraw-Hill Education
Language: English

Position your company to handle any brand crisis—instantly and effectively

Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!

Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days.

Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Position your company to handle any brand crisis—instantly and effectively

Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!

Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days.

Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.

More books from McGraw-Hill Education

Cover of the book Radiography PREP (Program Review and Exam Preparation), Ninth Edition by Karen Post
Cover of the book Family for Life by Karen Post
Cover of the book How to Do Everything iPod Touch by Karen Post
Cover of the book 5 Steps to a 5 AP Spanish Language and Culture with Downloadable Recordings 2014-2015 (EBOOK) by Karen Post
Cover of the book The VAR Implementation Handbook, Chapter 8 - Some Advanced Approaches to VaR Calculation and Measurement by Karen Post
Cover of the book Saltwater Fishing Made Easy by Karen Post
Cover of the book QuickBooks 2015: The Best Guide for Small Business by Karen Post
Cover of the book Illustrated 2009 Building Code Handbook by Karen Post
Cover of the book Manager's Guide to Operations Management by Karen Post
Cover of the book Obstetrics & Gynecology Correlations and Clinical Scenarios by Karen Post
Cover of the book Pre-calculus Demystified 2/E by Karen Post
Cover of the book The Social Innovation Imperative: Create Winning Products, Services, and Programs that Solve Society's Most Pressing Challenges by Karen Post
Cover of the book Pathophysiology Flash Cards by Karen Post
Cover of the book The Encyclopedia Of Technical Market Indicators, Second Edition by Karen Post
Cover of the book The Disassembly Line: Balancing and Modeling by Karen Post
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy