Brandraising

How Nonprofits Raise Visibility and Money Through Smart Communications

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book Brandraising by Sarah Durham, Wiley
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Author: Sarah Durham ISBN: 9780470542217
Publisher: Wiley Publication: November 19, 2009
Imprint: Jossey-Bass Language: English
Author: Sarah Durham
ISBN: 9780470542217
Publisher: Wiley
Publication: November 19, 2009
Imprint: Jossey-Bass
Language: English

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

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