Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Building Brand Equity and Consumer Trust Through Radical Transparency Practices by Elena Veselinova, Marija Gogova Samonikov, IGI Global
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Author: Elena Veselinova, Marija Gogova Samonikov ISBN: 9781522524199
Publisher: IGI Global Publication: July 13, 2017
Imprint: Business Science Reference Language: English
Author: Elena Veselinova, Marija Gogova Samonikov
ISBN: 9781522524199
Publisher: IGI Global
Publication: July 13, 2017
Imprint: Business Science Reference
Language: English
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

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