Building Strong Digital Brands

Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Building Strong Digital Brands by Dieter Georg Herbst, Thomas Heinrich Musiolik, epubli
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Author: Dieter Georg Herbst, Thomas Heinrich Musiolik ISBN: 9783737580199
Publisher: epubli Publication: December 8, 2015
Imprint: Language: English
Author: Dieter Georg Herbst, Thomas Heinrich Musiolik
ISBN: 9783737580199
Publisher: epubli
Publication: December 8, 2015
Imprint:
Language: English

Digital branding is a demanding management task, requiring comprehensive attention to detail and the highest levels of expertise. Digital branding means brand management in digital media and technologies. Employing its particular capabilities, digital branding seeks to raise the profile of the brand and to systematically shape it over the long term. Successful digital branding is not an isolated instance, but rather a piece of holistic brand management: visitors should experience digital offerings in the same way they experience the brand in television, radio and print. Following a primer on brand management and the particulars of digital media and technologies, the reader experiences how to present a brand using digital brand storytelling. In the latter portion of the eBook, the reader will learn advanced methods and techniques used to generate strong, ownable emotions around a brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Digital branding is a demanding management task, requiring comprehensive attention to detail and the highest levels of expertise. Digital branding means brand management in digital media and technologies. Employing its particular capabilities, digital branding seeks to raise the profile of the brand and to systematically shape it over the long term. Successful digital branding is not an isolated instance, but rather a piece of holistic brand management: visitors should experience digital offerings in the same way they experience the brand in television, radio and print. Following a primer on brand management and the particulars of digital media and technologies, the reader experiences how to present a brand using digital brand storytelling. In the latter portion of the eBook, the reader will learn advanced methods and techniques used to generate strong, ownable emotions around a brand.

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