Business Simplified

Serving people, becoming better stewards, creating value

In Business Simplified, former business executive, Michel A. Bell de-mystifies business with simple, helpful ideas from his experience and research. Business is about people. The right people unified in the correct positions, headed in the proper direction to delight customers and create value for stakeholders. Straightforward, practical solutions from Michel’s vast global business experience and research will enable cooperation, pinpoint suitable paths to gain customers for life, and build shareholder value. Further insights to design and implement strategies for a competitive edge appear throughout the book. Michel cautions against so-called five-yearly strategic plans, which usually excludes tough choices—the essence of strategy—necessary to steer the entity to its mission. Business Simplified includes several case studies, explains strategic and operations management, entrepreneurship, governance models, solution-driven marketing, capital and operating budgeting, and proposes a government accountability model, and business and personal tax reforms. As well, Michel offers his easily understood bucket accounting ideas—the lay person’s guide to interpreting financial statements. Whether you are a CEO, student, or a young entrepreneur, you will glean valuable insights from Business Simplified.