Business-to-Business

A Global Network Perspective

Business & Finance, Economics, International, Management & Leadership, Management
Cover of the book Business-to-Business by Mario Glowik, Sarah Maria Bruhs, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mario Glowik, Sarah Maria Bruhs ISBN: 9781317807735
Publisher: Taylor and Francis Publication: June 5, 2014
Imprint: Routledge Language: English
Author: Mario Glowik, Sarah Maria Bruhs
ISBN: 9781317807735
Publisher: Taylor and Francis
Publication: June 5, 2014
Imprint: Routledge
Language: English

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective.

The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung.

In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective.

The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung.

In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.

More books from Taylor and Francis

Cover of the book Moral Realities by Mario Glowik, Sarah Maria Bruhs
Cover of the book Participatory Research and Gender Analysis by Mario Glowik, Sarah Maria Bruhs
Cover of the book Dictionary of Mental Handicap by Mario Glowik, Sarah Maria Bruhs
Cover of the book Debates in Physical Education by Mario Glowik, Sarah Maria Bruhs
Cover of the book Ethics Education for Irregular Warfare by Mario Glowik, Sarah Maria Bruhs
Cover of the book 20 Formative Assessment Strategies that Work by Mario Glowik, Sarah Maria Bruhs
Cover of the book Routledge Handbook of the History of Global Economic Thought by Mario Glowik, Sarah Maria Bruhs
Cover of the book Codifying Cyberspace by Mario Glowik, Sarah Maria Bruhs
Cover of the book Doing Research Projects in Marketing, Management and Consumer Research by Mario Glowik, Sarah Maria Bruhs
Cover of the book A Model for the Study of International Trade Politics by Mario Glowik, Sarah Maria Bruhs
Cover of the book Islamic Entrepreneurship by Mario Glowik, Sarah Maria Bruhs
Cover of the book Geopolitics and Maritime Territorial Disputes in East Asia by Mario Glowik, Sarah Maria Bruhs
Cover of the book For-profit Higher Education by Mario Glowik, Sarah Maria Bruhs
Cover of the book The Legacy of Fairbairn and Sutherland by Mario Glowik, Sarah Maria Bruhs
Cover of the book Freud (RLE: Freud) by Mario Glowik, Sarah Maria Bruhs
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy