Business Travel and Tourism

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Business Travel and Tourism by John Swarbrooke, Susan Horner, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Swarbrooke, Susan Horner ISBN: 9781136423062
Publisher: Taylor and Francis Publication: May 23, 2012
Imprint: Routledge Language: English
Author: John Swarbrooke, Susan Horner
ISBN: 9781136423062
Publisher: Taylor and Francis
Publication: May 23, 2012
Imprint: Routledge
Language: English

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.

With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:

* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packages

Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.

'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.

With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:

* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packages

Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.

'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

More books from Taylor and Francis

Cover of the book Critical Thinking About Sex, Love, and Romance in the Mass Media by John Swarbrooke, Susan Horner
Cover of the book Enhancing Marital Intimacy Through Facilitating Cognitive Self Disclosure by John Swarbrooke, Susan Horner
Cover of the book Eighteenth-Century Coffee-House Culture, vol 1 by John Swarbrooke, Susan Horner
Cover of the book A Short History of the Papacy in the Middle Ages by John Swarbrooke, Susan Horner
Cover of the book Intellectual Property and Genetically Modified Organisms by John Swarbrooke, Susan Horner
Cover of the book Brazilian Legacies by John Swarbrooke, Susan Horner
Cover of the book Redefining Linguistics (RLE Linguistics A: General Linguistics) by John Swarbrooke, Susan Horner
Cover of the book Europe and Iran by John Swarbrooke, Susan Horner
Cover of the book Information Technology and Workplace Democracy by John Swarbrooke, Susan Horner
Cover of the book Preventing Drunk Driving by John Swarbrooke, Susan Horner
Cover of the book Plato's Theory of Knowledge (Routledge Revivals) by John Swarbrooke, Susan Horner
Cover of the book Urban Ethic by John Swarbrooke, Susan Horner
Cover of the book Crafting Society by John Swarbrooke, Susan Horner
Cover of the book Faith, Culture and the Dual System by John Swarbrooke, Susan Horner
Cover of the book Immigration and Insecurity in France by John Swarbrooke, Susan Horner
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy