Business Writing for the Web
The Easy Way
Business & Finance, Business Reference, Business Writing, Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Writing Skills, Reference
| Author: | Dan Furman | ISBN: | 9781770409149 |
| Publisher: | Self-Counsel Press | Publication: | December 15, 2012 |
| Imprint: | Self-Counsel Press | Language: | English |
| Author: | Dan Furman |
| ISBN: | 9781770409149 |
| Publisher: | Self-Counsel Press |
| Publication: | December 15, 2012 |
| Imprint: | Self-Counsel Press |
| Language: | English |
The hardest part of making a business website successful is writing great content that will attract readers and encourage them to choose what you are offering. Whether you are selling physical objects or a service, what you write and how you write it will make the difference between a quick look-and-leave visit, and a new customer. This is not a book on how to code your website, but a book on how best to write the pages on your website. The book is written in plain English and is written to be a quick and easy read. Online technology changes constantly, but what remains constant is that a website needs great content, written in an engaging and web-friendly manner, to make it a success. This book takes you inside the techniques of a master communicator, whose rules start with, “break the rules!”
The hardest part of making a business website successful is writing great content that will attract readers and encourage them to choose what you are offering. Whether you are selling physical objects or a service, what you write and how you write it will make the difference between a quick look-and-leave visit, and a new customer. This is not a book on how to code your website, but a book on how best to write the pages on your website. The book is written in plain English and is written to be a quick and easy read. Online technology changes constantly, but what remains constant is that a website needs great content, written in an engaging and web-friendly manner, to make it a success. This book takes you inside the techniques of a master communicator, whose rules start with, “break the rules!”
