Buy It!

What¿s in It for Your Customers?

Business & Finance, Business Reference, Business Communication
Cover of the book Buy It! by Mark Magnacca, Pearson Education
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Author: Mark Magnacca ISBN: 9780137049721
Publisher: Pearson Education Publication: October 12, 2009
Imprint: FT Press Language: English
Author: Mark Magnacca
ISBN: 9780137049721
Publisher: Pearson Education
Publication: October 12, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.

 

How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!

 

At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure--but it was not for lack of trying on AT&T’s part....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.

 

How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!

 

At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure--but it was not for lack of trying on AT&T’s part....

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