Callaway Business Case Study

Business & Finance, Marketing & Sales
Cover of the book Callaway Business Case Study by Nihat Canak, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nihat Canak ISBN: 9783638575003
Publisher: GRIN Publishing Publication: November 28, 2006
Imprint: GRIN Publishing Language: English
Author: Nihat Canak
ISBN: 9783638575003
Publisher: GRIN Publishing
Publication: November 28, 2006
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, 3 entries in the bibliography, language: English, abstract: According to the National Golf Foundation ('NGF'), there are approximately 49 million golfers worldwide, including approximately 25 million in the U.S. In 2005, golfers in the U.S. played an estimated 547 million rounds of golf and are estimated to have spent $5.8 billion on golf equipment, which includes clubs, balls, bags, carts and accessories, including apparel, footwear, gloves, tees, and training devices for putting and driving. While this is positive growth over 2004, the NGF report foresees potential sand traps. The decreasing number of core golfers is hurting the industry, seen specifically in decreases in the number of rounds played, the slowdown in new golf course openings and a stagnant market for golf clubs. Of the 25 million U.S. golfers, about 5.2 million, characterized by the NGF as 'avid golfers,' play over 25 rounds of golf per year. Avid golfers are the first to seek out performance-oriented golf equipment and generally drive golf club product trends. The leaders in the market consist of: Callaway Golf Company, Fortune Brands Inc., TaylorMade-adidas Golf, Bridgestone Sports (USA), Adams Golf, Inc., Table 3-1 Karsten Manufacturing Corporation Product Line, Mizuno USA Inc., Nike Inc., Roger Cleveland Golf Company, Inc., Carbite Inc., Graphite Design International Inc., Aldila Inc., Royal Precision Inc. . In the golf equipment industry, sales to retailers are generally seasonal due to lower demand in the retail market in the cold weather months covered by the fourth and first quarters.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, 3 entries in the bibliography, language: English, abstract: According to the National Golf Foundation ('NGF'), there are approximately 49 million golfers worldwide, including approximately 25 million in the U.S. In 2005, golfers in the U.S. played an estimated 547 million rounds of golf and are estimated to have spent $5.8 billion on golf equipment, which includes clubs, balls, bags, carts and accessories, including apparel, footwear, gloves, tees, and training devices for putting and driving. While this is positive growth over 2004, the NGF report foresees potential sand traps. The decreasing number of core golfers is hurting the industry, seen specifically in decreases in the number of rounds played, the slowdown in new golf course openings and a stagnant market for golf clubs. Of the 25 million U.S. golfers, about 5.2 million, characterized by the NGF as 'avid golfers,' play over 25 rounds of golf per year. Avid golfers are the first to seek out performance-oriented golf equipment and generally drive golf club product trends. The leaders in the market consist of: Callaway Golf Company, Fortune Brands Inc., TaylorMade-adidas Golf, Bridgestone Sports (USA), Adams Golf, Inc., Table 3-1 Karsten Manufacturing Corporation Product Line, Mizuno USA Inc., Nike Inc., Roger Cleveland Golf Company, Inc., Carbite Inc., Graphite Design International Inc., Aldila Inc., Royal Precision Inc. . In the golf equipment industry, sales to retailers are generally seasonal due to lower demand in the retail market in the cold weather months covered by the fourth and first quarters.

More books from GRIN Publishing

Cover of the book Honneths Anerkennungsmodell vs. Frasers Statusmodell by Nihat Canak
Cover of the book German commercial Real Estate funds in Sweden by Nihat Canak
Cover of the book Queer Identity and Sexual Desire by Nihat Canak
Cover of the book Language and Learning Disadvantage by Nihat Canak
Cover of the book Economic integration in NAFTA and EU: A comparative analysis by Nihat Canak
Cover of the book EU and turkish foreign policies - synergies for the Southern Caucasus? by Nihat Canak
Cover of the book Modeling, Control and Fault Analysis in Electromechanical Systems applicated on a Shake Table by Nihat Canak
Cover of the book Season's change in South Tyrol - the poem 'Herbst ist's' and the history of a region by Nihat Canak
Cover of the book Cultural Diversity is a source of international competitive advantage. by Nihat Canak
Cover of the book Schreiben in der Geographie - Eine explorative Untersuchung zum studentischen Schreiben in der Physischen Geographie by Nihat Canak
Cover of the book An Analysis of the Effect of Ideology on the Life Expectancy of Terrorist Organisations by Nihat Canak
Cover of the book The Origins of the German language - The First and Second Sound Shift by Nihat Canak
Cover of the book Building a Framework for an efficient IT Governance by Nihat Canak
Cover of the book Violence and Consumerism in Bret Easton Ellis's 'American Psycho' and Chuck Palahniuk's 'Fight Club' by Nihat Canak
Cover of the book Flow, motivation, and job-change history in British and Hong Kong Chinese workers by Nihat Canak
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy