Campaign Professionalism during Egypt’s 2012 Presidential Election

Nonfiction, Social & Cultural Studies, Political Science, Government, Democracy, International
Cover of the book Campaign Professionalism during Egypt’s 2012 Presidential Election by Dalia Elsheikh, Springer International Publishing
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Author: Dalia Elsheikh ISBN: 9783319759548
Publisher: Springer International Publishing Publication: April 9, 2018
Imprint: Palgrave Macmillan Language: English
Author: Dalia Elsheikh
ISBN: 9783319759548
Publisher: Springer International Publishing
Publication: April 9, 2018
Imprint: Palgrave Macmillan
Language: English

This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.

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This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.

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