Carrying a Torch

The Beijing Olympic Torch Relay in the British and Chinese Media

Nonfiction, Reference & Language, Language Arts, Public Speaking, Communication
Cover of the book Carrying a Torch by Mei Yang, Peter Lang
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Author: Mei Yang ISBN: 9783035399011
Publisher: Peter Lang Publication: August 27, 2014
Imprint: Peter Lang AG, Internationaler Verlag der Wissenschaften Language: English
Author: Mei Yang
ISBN: 9783035399011
Publisher: Peter Lang
Publication: August 27, 2014
Imprint: Peter Lang AG, Internationaler Verlag der Wissenschaften
Language: English

The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West. The author argues that the discourse used by the media in different social contexts reflected the diversity of ideologies and cultural values with which the Olympic flame was imbued.
A corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) is applied to media discourse in the United Kingdom and in China to examine the complexity, contradiction and conflicts in linguistic interpretations of Olympic ideology. Corpora drawn from the China Daily, BBC News and The Guardian are described, interpreted in their linguistic contexts, and then explained in terms of the broader historical and socio-political contexts surrounding the dynamic life of the Olympic torch relay. This unique study sheds light on the significance of the Olympic Games for East-West media discourse and analysis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West. The author argues that the discourse used by the media in different social contexts reflected the diversity of ideologies and cultural values with which the Olympic flame was imbued.
A corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) is applied to media discourse in the United Kingdom and in China to examine the complexity, contradiction and conflicts in linguistic interpretations of Olympic ideology. Corpora drawn from the China Daily, BBC News and The Guardian are described, interpreted in their linguistic contexts, and then explained in terms of the broader historical and socio-political contexts surrounding the dynamic life of the Olympic torch relay. This unique study sheds light on the significance of the Olympic Games for East-West media discourse and analysis.

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