Cases in Advertising Management

Business & Finance, Economics, Macroeconomics
Cover of the book Cases in Advertising Management by Larry D Kelley, Donald W Jugenheimer, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Larry D Kelley, Donald W Jugenheimer ISBN: 9781317475330
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Larry D Kelley, Donald W Jugenheimer
ISBN: 9781317475330
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

More books from Taylor and Francis

Cover of the book International English by Larry D Kelley, Donald W Jugenheimer
Cover of the book The Disability Studies Reader by Larry D Kelley, Donald W Jugenheimer
Cover of the book Female Celebrity and Ageing by Larry D Kelley, Donald W Jugenheimer
Cover of the book Asian Tsunami and Social Work Practice by Larry D Kelley, Donald W Jugenheimer
Cover of the book Projecting the Adjective by Larry D Kelley, Donald W Jugenheimer
Cover of the book A Place for Our Gods by Larry D Kelley, Donald W Jugenheimer
Cover of the book The Europeanization of National Foreign Policies towards Latin America by Larry D Kelley, Donald W Jugenheimer
Cover of the book Geochemical Biomarkers by Larry D Kelley, Donald W Jugenheimer
Cover of the book Renegotiating Local Values by Larry D Kelley, Donald W Jugenheimer
Cover of the book Edwin H. Sutherland by Larry D Kelley, Donald W Jugenheimer
Cover of the book Teaching in the Fourth Industrial Revolution by Larry D Kelley, Donald W Jugenheimer
Cover of the book United Nations in the Contemporary World by Larry D Kelley, Donald W Jugenheimer
Cover of the book Memory, Identity and the Colonial Encounter in India by Larry D Kelley, Donald W Jugenheimer
Cover of the book The Routledge Companion to Religion and Film by Larry D Kelley, Donald W Jugenheimer
Cover of the book Textual Practice by Larry D Kelley, Donald W Jugenheimer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy