Cases on Branding Strategies and Product Development

Successes and Pitfalls

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Cases on Branding Strategies and Product Development by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466673953
Publisher: IGI Global Publication: December 31, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466673953
Publisher: IGI Global
Publication: December 31, 2014
Imprint: Business Science Reference
Language: English
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

More books from IGI Global

Cover of the book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by
Cover of the book Enterprise Resource Planning Models for the Education Sector by
Cover of the book Intelligence Methods and Systems Advancements for Knowledge-Based Business by
Cover of the book Software Testing in the Cloud by
Cover of the book Innovation and Shifting Perspectives in Management Education by
Cover of the book Logistics and Transport Modeling in Urban Goods Movement by
Cover of the book Handbook of Research on Transmedia Storytelling and Narrative Strategies by
Cover of the book Handbook of Research on E-Services in the Public Sector by
Cover of the book Next Generation Data Communication Technologies by
Cover of the book Knowledge-Based Processes in Software Development by
Cover of the book Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy by
Cover of the book Migrating Legacy Applications by
Cover of the book Handbook of Research on Effective Advertising Strategies in the Social Media Age by
Cover of the book Methods and Paradigms in Education Research by
Cover of the book Challenges and Opportunities for Women in Higher Education Leadership by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy