China in Symbolic Communication

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book China in Symbolic Communication by Sui Yan, Taylor and Francis
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Author: Sui Yan ISBN: 9781351613026
Publisher: Taylor and Francis Publication: July 31, 2017
Imprint: Routledge Language: English
Author: Sui Yan
ISBN: 9781351613026
Publisher: Taylor and Francis
Publication: July 31, 2017
Imprint: Routledge
Language: English

What kinds of human individuals, events, things and commodities can best represent China? How have those representative symbols evolved in Chinese history? How have they been highlighted, disseminated and accepted?

In this book, a full range of symbols and seemingly discrete social phenomena, hidden in diverse fields of Chinese society, are given lucid explanations based on the interdisciplinary theories of semiotics and communication. It studies the evolution of classic Chinese symbols through history and investigates the root causes for the communication of negative Chinese images in modern times. Besides, this book explicates the pattern of interaction between groups communication and mass communication in the Chinese society by exploring the different paths of transmutation and communication for the symbol of the "APEC Blue." How the image of China is constructed via non-government symbols is also addressed. By pointing out that classic semiotics has been reduced to an embarrassing dilemma of "a severe lack of historical sense," this book seeks to make Western semiotic findings bear closely on Chinese social reality and accomplish an updated contribution to this academic discipline.

This book will appeal to scholars and students of semiotics and communication. Readers who are interested in modern Chinese society will also benefit from it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What kinds of human individuals, events, things and commodities can best represent China? How have those representative symbols evolved in Chinese history? How have they been highlighted, disseminated and accepted?

In this book, a full range of symbols and seemingly discrete social phenomena, hidden in diverse fields of Chinese society, are given lucid explanations based on the interdisciplinary theories of semiotics and communication. It studies the evolution of classic Chinese symbols through history and investigates the root causes for the communication of negative Chinese images in modern times. Besides, this book explicates the pattern of interaction between groups communication and mass communication in the Chinese society by exploring the different paths of transmutation and communication for the symbol of the "APEC Blue." How the image of China is constructed via non-government symbols is also addressed. By pointing out that classic semiotics has been reduced to an embarrassing dilemma of "a severe lack of historical sense," this book seeks to make Western semiotic findings bear closely on Chinese social reality and accomplish an updated contribution to this academic discipline.

This book will appeal to scholars and students of semiotics and communication. Readers who are interested in modern Chinese society will also benefit from it.

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