Client Centricity

Relationship Management in Banking

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Client Centricity by Jan U. Hagen, Ulrich Schürenkrämer, Murmann Publishers GmbH
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Author: Jan U. Hagen, Ulrich Schürenkrämer ISBN: 9783867744836
Publisher: Murmann Publishers GmbH Publication: June 11, 2015
Imprint: Language: English
Author: Jan U. Hagen, Ulrich Schürenkrämer
ISBN: 9783867744836
Publisher: Murmann Publishers GmbH
Publication: June 11, 2015
Imprint:
Language: English

The financial market crisis has brought the very business models of many banks into question. What lessons should banks take from these events? What consequences will the industry have to face when dealing with clients? These questions are at the center of this book, with contributions from renowned experts and examples from theory and practice. Client commitment – the pursuit of pure customer focus – has become a success factor in many areas of the banking industry. This book sheds light on the theoretical aspects of client commitment and shows how its various facets are being put into practice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The financial market crisis has brought the very business models of many banks into question. What lessons should banks take from these events? What consequences will the industry have to face when dealing with clients? These questions are at the center of this book, with contributions from renowned experts and examples from theory and practice. Client commitment – the pursuit of pure customer focus – has become a success factor in many areas of the banking industry. This book sheds light on the theoretical aspects of client commitment and shows how its various facets are being put into practice.

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