Coca-Cola's Marketing Strategy: An Analysis of Price, Product and Communication

Business & Finance, Marketing & Sales
Cover of the book Coca-Cola's Marketing Strategy: An Analysis of Price, Product and Communication by Julia Anders, GRIN Verlag
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Author: Julia Anders ISBN: 9783656494980
Publisher: GRIN Verlag Publication: September 11, 2013
Imprint: GRIN Verlag Language: English
Author: Julia Anders
ISBN: 9783656494980
Publisher: GRIN Verlag
Publication: September 11, 2013
Imprint: GRIN Verlag
Language: English

Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world's biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca-Cola connects with its audience and customers in a way that other companies don't do. This report provides information about Coca-Cola's Marketing Strategy and analyzes its communication, product and price policy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world's biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca-Cola connects with its audience and customers in a way that other companies don't do. This report provides information about Coca-Cola's Marketing Strategy and analyzes its communication, product and price policy.

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