Commonsense Direct and Digital Marketing

Business & Finance, Marketing & Sales, Direct Marketing, Advertising & Promotion
Cover of the book Commonsense Direct and Digital Marketing by Drayton Bird, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Drayton Bird ISBN: 9780749452070
Publisher: Kogan Page Publication: June 3, 2007
Imprint: Kogan Page Language: English
Author: Drayton Bird
ISBN: 9780749452070
Publisher: Kogan Page
Publication: June 3, 2007
Imprint: Kogan Page
Language: English

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.

The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.

For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.

The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.

For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

More books from Kogan Page

Cover of the book You Can Do It Too: The 20 Essential Things Every Budding Entrepreneur by Drayton Bird
Cover of the book How They Blew It by Drayton Bird
Cover of the book Global Supply Chain Ecosystems by Drayton Bird
Cover of the book Retail Disruptors by Drayton Bird
Cover of the book Coaching for Resilience by Drayton Bird
Cover of the book Retail Marketing Strategy by Drayton Bird
Cover of the book BrandChild by Drayton Bird
Cover of the book Walmart by Drayton Bird
Cover of the book Public Relations and the Social Web by Drayton Bird
Cover of the book A Guide to Non-Cash Reward by Drayton Bird
Cover of the book The Inclusion Imperative by Drayton Bird
Cover of the book Sustainagility by Drayton Bird
Cover of the book How to Pass the Professional Skills Tests for Initial Teacher Training (ITT) by Drayton Bird
Cover of the book The Leadership Shadow by Drayton Bird
Cover of the book How to Pass Graduate Psychometric Tests by Drayton Bird
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy