Communication Excellence

How to Develop, Manage and Lead Exceptional Communications

Business & Finance, Marketing & Sales, Public Relations, Management & Leadership, Planning & Forecasting
Cover of the book Communication Excellence by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven ISBN: 9783319488608
Publisher: Springer International Publishing Publication: March 28, 2017
Imprint: Palgrave Macmillan Language: English
Author: Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
ISBN: 9783319488608
Publisher: Springer International Publishing
Publication: March 28, 2017
Imprint: Palgrave Macmillan
Language: English

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

More books from Springer International Publishing

Cover of the book Poly(o-aminophenol) Film Electrodes by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book The Strauss-Krüger Correspondence by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book Laborpraxis Band 2: Messmethoden by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book Early Modern Humanism and Postmodern Antihumanism in Dialogue by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book Press Freedom as an International Human Right by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book Orthopedic Nuclear Medicine by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book Laborpraxis Band 4: Analytische Methoden by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book The Sugarcane Complex in Brazil by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book The Experimental Nature of New Venture Creation by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book The Impact of Fibre Connectivity on SMEs by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book Asbestos and Mesothelioma by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book New Frontiers in Information and Production Systems Modelling and Analysis by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book Introduction to the Eurasian Economic Union by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book Differential Diagnosis of Movement Disorders in Clinical Practice by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Cover of the book Social Movements, Memory and Media by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy