Communication Planning
An Integrated Approach
Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
| Author: | Sherry Devereaux Ferguson | ISBN: | 9781506314082 |
| Publisher: | SAGE Publications | Publication: | August 3, 1999 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Sherry Devereaux Ferguson |
| ISBN: | 9781506314082 |
| Publisher: | SAGE Publications |
| Publication: | August 3, 1999 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.
Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.
Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
