Communication Technology and Human Development

Recent Experiences in the Indian Social Sector

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Communication Technology and Human Development by Avik Ghosh, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Avik Ghosh ISBN: 9789352803309
Publisher: SAGE Publications Publication: January 11, 2006
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Avik Ghosh
ISBN: 9789352803309
Publisher: SAGE Publications
Publication: January 11, 2006
Imprint: Sage Publications Pvt. Ltd
Language: English

This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.

The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.

The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.

More books from SAGE Publications

Cover of the book Psychology of Adjustment by Avik Ghosh
Cover of the book Introduction to Clinical Mental Health Counseling by Avik Ghosh
Cover of the book Defense Mechanisms in the Counseling Process by Avik Ghosh
Cover of the book Supervising Counsellors by Avik Ghosh
Cover of the book Curriculum Mapping for Differentiated Instruction, K-8 by Avik Ghosh
Cover of the book Work, Consumption and Culture by Avik Ghosh
Cover of the book Key Concepts in Gender Studies by Avik Ghosh
Cover of the book Political Sociology by Avik Ghosh
Cover of the book Concept-Based Inquiry in Action by Avik Ghosh
Cover of the book Doing Business Research by Avik Ghosh
Cover of the book Urban and Regional Planning in India by Avik Ghosh
Cover of the book Gender Images in Public Administration by Avik Ghosh
Cover of the book Patient Safety and Managing Risk in Nursing by Avik Ghosh
Cover of the book The New Ethics of Journalism by Avik Ghosh
Cover of the book International and Comparative Business by Avik Ghosh
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy