Communication Technology and Human Development

Recent Experiences in the Indian Social Sector

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Communication Technology and Human Development by Avik Ghosh, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Avik Ghosh ISBN: 9789352803309
Publisher: SAGE Publications Publication: January 11, 2006
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Avik Ghosh
ISBN: 9789352803309
Publisher: SAGE Publications
Publication: January 11, 2006
Imprint: Sage Publications Pvt. Ltd
Language: English

This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.

The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.

The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.

More books from SAGE Publications

Cover of the book An Introduction to Early Childhood Studies by Avik Ghosh
Cover of the book The Teacher's Guide to Leading Student-Centered Discussions by Avik Ghosh
Cover of the book Writing as Learning by Avik Ghosh
Cover of the book Representing Race by Avik Ghosh
Cover of the book Understanding Celebrity by Avik Ghosh
Cover of the book Principal Voice by Avik Ghosh
Cover of the book Integration in Counselling & Psychotherapy by Avik Ghosh
Cover of the book An Introduction to Helping Skills by Avik Ghosh
Cover of the book Governing by Contract by Avik Ghosh
Cover of the book 21st Century Sociology: A Reference Handbook by Avik Ghosh
Cover of the book Passing the Special Education TExES Exam by Avik Ghosh
Cover of the book The Drug Legalization Debate by Avik Ghosh
Cover of the book Discipline in Special Education by Avik Ghosh
Cover of the book Corporate Social Responsibility by Avik Ghosh
Cover of the book Corporate Finance by Avik Ghosh
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy