Competitive Marketing (RLE Marketing)

A Strategic Approach

Business & Finance, Marketing & Sales
Cover of the book Competitive Marketing (RLE Marketing) by John O'Shaughnessy, Taylor and Francis
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Author: John O'Shaughnessy ISBN: 9781317646006
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author: John O'Shaughnessy
ISBN: 9781317646006
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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